Strategic Frameworks for Building B2B E-Commerce Platforms
The B2B e-commerce landscape is expanding at record speed. By 2030, global B2B online sales are expected to surpass $20 trillion , driven by digital transformation, supply chain automation, and the growing expectation for seamless online purchasing experiences. However, unlike B2C, building a B2B e-commerce platform isn’t just about creating an online store. It requires aligning technology, processes, and business models into a strategic framework that can handle complex pricing models, bulk ordering, multiple decision-makers, and integrations with ERP and CRM systems. In this blog, we’ll explore strategic frameworks that organizations can use to build scalable, secure, and growth-oriented B2B e-commerce platforms. 1. Understanding the B2B E-Commerce Landscape Before diving into frameworks, it’s critical to understand how B2B differs from B2C: Complex Buyer Journeys – Purchasing decisions involve multiple stakeholders such as procurement officers, finance teams, and managers....